A decoy they say it is, the recruitment of young, beautiful and talented ladies in the marketing industry. An application which reads that:" a young, not above the age of 30, beautiful, specifically fair complexioned, intelligent, with an upper credit from a notable university is required in a marketing firm... Note, the applicant must be a female" has a clause, and what is this clause? This and many more will be discussed subsequently.
A human resource representative knows each and every implication of recruiting a figure with no input in an organisation, hence the fast track of job specification with a defined qualities of who to be expected, so as to avoid delay of service. According to the above requirements, an old cargo is not required, a dark complexioned lady will be an after thought, a beautiful person with a shallow mind might have little or no chance of getting the job. Who exactly are we looking for, a model with beauty quality or a genius in the marketing field?
According to Michelle Krier of Clear Edge Marketing, she says; Because marketing is always evolving, and keeping up with the latest and greatest is a challenge, I look for things on the resume that demonstrate this person is go-getting and has initiative to keep pace. Have they taken on greater responsibilities, either with a long term employer or through job changes? Are they involved in industry or marketing organisations? Those small cues provide important insights for evaluating if the candidate could be the right fit. There are some soft skills that evaluate in conjunction with the skills and qualifications of the candidate. Do they seem excited about what they do? Are they naturally curious and eager to learn? Do they seem to have initiative and drive to succeed?
Professionally, skills in the desired area are firstly considered before any other thing, but recently, appearance has the lead. Most HR representatives hinge this on the common saying which goes thus; You are addressed the way you dress. Dressing is not the major consideration in some firms, good looks, stature, beauty have stolen the original idea of competency in the marketing industry and this makes females the targets. Going by the unprofessional way, they believe that getting what you want with what you have is the speedy way to achieve success, by neglecting the integrity that such companies, firms, organisations mostly include as part of their missions and visions.
Going by what Michelle Brammer of eZanga said; "The world of marketing evolves so quickly. If you're unwilling to learn, you'll miss out on excellent opportunities to move marketing efforts, and brand, forward. Candidates should have a verifiable curiosity to learn, and not just in business. Personal interests are very insightful too. Did a candidate learn a new language, take online courses to learn how to code, or even take up a complicated hobby? Awesome! This tells me that they are okay with being outside their comfort zone too", a marketer should learn how to diversify, be proactive, smart enough to see opportunities on his or her toes, but the reverse is the case now.
Scandals are on the increase due to lack of professional methods of marketing services and products of companies to prospects. Could this be a cue from the HR representatives inability to be professional, or the major intentions of employees (prospective marketers) to take the bull by the horn, taking the competition to another level? This negligence in most cases makes most organisation lose their integrity and completely get beaten out of the labour market.
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