Wednesday 21 June 2017

How Fear Kills Your Dream "The Shadow That Scares You"



When I was younger, I used to love the skipping over a rope game. I would watch my sister play, my neighbours compete and that was how my love for the game built up, but I was scared of something, skipping the rope because of fear of losing. There was no time I was called to play the game that I wouldn't make out excuses like, I don't like games, I don't want to fall, the rope is lengthy, the rope is not lengthy enough, and the list goes on and on.

This fear built in me that I practically hated all games. What is this fear? the "Fear of the Unknown" , losing before being defeated! I held grudges within me for my inability to face this monster named fear, but it conquered me times without number, the common ludo game became a PS4 games, the well known WHOT became xbox one games. Little did I know that it was killing my power to explore my abilities, talents and technical expertise. I continued in this manner till I started getting challenged by people that go to training schools to learn what I am good at naturally, then the fire arouse.  The fire to keep walking like the lame that got freed. I started daring things I wouldn't give a second thought, and the chains of fear started breaking.

There is nothing like "phobia", we created it in our heads. Fear lives in us because we allowed it in the first place. A timid soul will never be daring, he hides under the canopy of humility, avoidance of I-too-know tag, but all these are EXCELLENT EXCUSES FOR STAGNANCY. I woke up to one reality that, if I do not dare it, I will never get it, be it game, career, extra curricular activities in all facets of life, I will be like a novice who is worse than an illiterate and eventually die with virtues people would have remembered me for. All these put together formed a creative slogan "DON'T LET YOUR INNER ABILITY BECOME YOUR INABILITY".

In as much as you created fear within you, maybe through a failed attempt, actions of people against you, or your personal defect, you can kill it. That moment you stand up to the task, raise your head high and get focused on the goal, game, project execution, speaking up for your right, whatever it may be that is right, you are heading towards the sky. Competition is a necessity, putting your best in the right way by not getting distracted by your competitors, because in that competition lies the existence of such business, service, career, games and all. DO NOT ALLOW FEAR TO SILENCE YOU FROM ACHIEVING WHAT YOU LOVE, DEAL WITH IT!



Sunday 18 June 2017

SEDUCTIVE MIS/MARKETERS



A decoy they say it is, the recruitment of young, beautiful and talented ladies in the marketing industry. An application which reads that:" a young, not above the age of 30, beautiful, specifically fair complexioned, intelligent, with an upper credit from a notable university is required in a marketing firm... Note, the applicant must be a female" has a clause, and what is this clause? This and many more will be discussed  subsequently.

A human resource representative knows each and every implication of recruiting a figure with no input in an organisation, hence the fast track of job specification with a defined qualities of who to be expected, so as to avoid delay of service. According to the above requirements, an old cargo is not required, a dark complexioned lady will be an after thought, a beautiful person with a shallow mind might have little or no chance of getting the job. Who exactly are we looking for, a model with beauty quality or a genius in the marketing field?

According to Michelle Krier of Clear Edge Marketing, she says; Because marketing is always evolving, and keeping up with the latest and greatest is a challenge, I look for things on the resume that demonstrate this person is go-getting and has initiative to keep pace. Have they taken on greater responsibilities, either with a long term employer or through job changes? Are they involved in industry or marketing organisations? Those small cues provide important insights for evaluating if the candidate could be the right fit. There are some soft skills that evaluate in conjunction with the skills and qualifications of the candidate. Do they seem excited about what they do? Are they naturally curious and eager to learn? Do they seem to have initiative and drive to succeed?

Professionally, skills in the desired area are firstly considered before any other thing, but recently, appearance has the lead. Most HR representatives hinge this on the common saying which goes thus; You are addressed the way you dress. Dressing is not the major consideration in some firms, good looks, stature, beauty have stolen the original idea of competency in the marketing industry and this makes females the targets. Going by the unprofessional way, they believe that getting what you want with what you have is the speedy way to achieve success, by neglecting the integrity that such companies, firms, organisations mostly include as part of their missions and visions.

Going by what Michelle Brammer of eZanga said; "The world of marketing evolves so quickly. If you're unwilling to learn, you'll miss out on excellent opportunities to move marketing efforts, and brand, forward. Candidates should have a verifiable curiosity to learn, and not just in business. Personal interests are very insightful too. Did a candidate learn a new language, take online courses to learn how to code, or even take up a complicated hobby? Awesome! This tells me that they are okay with being outside their comfort zone too", a marketer should learn how to diversify, be proactive, smart enough to see opportunities on his or her toes, but the reverse is the case now.

Scandals are on the increase due to lack of professional methods of marketing services and products of companies to prospects. Could this be a cue from the HR representatives inability to be professional, or the major intentions of employees (prospective marketers) to take the bull by the horn, taking the competition to another level? This negligence in most cases makes most organisation lose their integrity and completely get beaten out of the labour market.